Currently, there is certainly quite a bit of attention on the World Cup, and this excitement over the sport has helped real estate brokers and developers to capitalize on the event. Many have started to find ways that they can increase the visibility of the projects they are working on and trying to sell while using FIFA as a way to connect with potential buyers out there. In fact, soccer has played an important role in a number of different projects in South Florida.
The Excitement of Soccer in Real Estate
At the Paramount Miami Worldcenter, the sales office staff have been watching the World Cup on a video display that measures a whopping 750 square feet. You can also look at the design of this tower to get a better understanding of just how important soccer is to it. Paramount Miami Worldcenter happens to be the only condo that has a soccer field. When the construction is complete for this building, the soccer field will be located on the 9th floor, which is where the amenity deck will be. It turns out that the field was a good idea to help them get some soccer lovers from all over the planet. It was supposedly one of the main draws to people who have bought in the building. In fact, there are several professional soccer players who bought residences at the building because of the field. Already, this building has sold about 70% of the units. The developers credit the international appeal of soccer with the success of their building, as only 12% of the buyers at Paramount Miami Worldcenter are from the United States.
There are other developers and buildings that have taken to celebrating the World Cup, as well. Developer Vlad Doronin offered a four-day trip to Moscow with tickets to the World Cup for the best salesperson from March to June. Doronin is the developer of Missoni Baia, another luxury tower in the Midtown Miami area.
In Brickell, you can even see a massive 10,000 square foot mural of Neymar da Silva Santos Junior on the side of a building at 90 Southwest Eighth Street. Other areas and buildings held kickoff events and viewing parties for brokers and at sales galleries. There is a lot of excitement with the World Cup right now, and it is smart of the brokers and developers to do everything that they can to get more and more potential buyers through their doors. It shows that this is a friendly, multicultural city and that soccer is important here as it is in other parts of the world. Getting people into a good mood with the games and talking about soccer can also be a good tactic in getting them to be more agreeable and want to buy.
It is still too early to tell just how successful this tactic is going to be, but thus far, it does seem to show quite a bit of promise.