Popularity of Supercar Branded Condos

Many of the various condominiums in the Miami area have branding deals, which help to give them more flavor and appeal, along with style and often a substantial amount of financial backing. There have been many different types of branding associated with top architectural designers, such as 1000 Museum by Zaha Hadid, Jade Beach and Jade Ocean by Carlos Ott, as well as new luxury condominiums associated with top designers, including Georgio Armani and Fendi. Over the course of the last several years, some of the most impressive buildings with interesting features have been those branded after supercars.
A very popular example of this is Porsche Design Tower, which features its own car elevator, a patented addition that has proven to be quite useful not only for the residents of the tower. When Hurricane Irma was threatening Florida, Porsche Design Tower offered to keep safe some of the supercars that are in Miami. There are other towers in the Miami area that have similar themes with supercar branding, and this trend really started to take off around 2015.

The Supercar Condo Boom

An Italian firm called Pininfarina was hired in 2015 to work on 1100 Millecento in the Brickell area. This was a 42-story luxury complex, and the developers had wanted it to have a feeling of being sports car friendly. Since Pininfarina had worked to create designs for some of the biggest names in the sports car field including the likes of Maserati and Ferrari, they were the perfect choice. The company added large photos featuring supercars in the public spaces of the building, and they even had elevator lobbies that were decked out in the famous Ferrari red.

The most recent building with supercar branding to grace the Miami skyline is Aston Martin Residences. The units in this building are truly luxurious, and the starting price for a condo in the building is $700,000. The units can go all the way up to $50 million. The design and the style of the building does reflect the Aston Martin style quite well, too. Rather than having some of the more common materials, such as wood, used for elements of the building and units, they have made use of leather and even carbon fiber.

The buildings that have been branded after supercars tend to be quite popular, as well. Not only do they have the added interest of being associated with a popular car brand and style, but they also tend to be true luxury buildings. They have a range of features and amenities that help to make them true standouts among all of the other buildings available in the Miami area.

Why Branded Condominiums Can Work Well

Supercars are a very popular option when it comes to hotel branding, but as mentioned earlier, they are not the only option. The other branded properties also tend to be very popular, and it is often for the same reasons. They are luxury condominiums with excellent design choices and features. Because of their high-end features, it typically means that the units are going to retain their value and there should always be potential buyers who want to live there.

New Major Car Brand Condos in Miami For Sale

For those looking to fulfill a desire to live out a beautiful fantasy, the new Aston Martin Residences – (CLICK HERE TO VIEW THE SITE) are due to be completed and ready for the market by 2021 at the latest. Aston Martin, known for their British luxury sports cars, is expanding the brand to bring their very first project in real estate to Miami.

The design team at Aston Martin is going to be working with G & G Business Developments for this unique new project. They are expected to be incorporating elements from their sports cars into the buildings themselves, with colors and materials from the vehicles in items like residence number plates, door handles, and carbon fiber furniture.

The building used for this project is located at 300 Biscayne Boulevard and is built on one of the last few piece of downtown Miami waterfront. The building itself is shaped like a sail and built of glass and steel. It was designed by Bodas Maini Anger and Revuelta Architecture.

The tower, which will be a cloud chasing 66-stories, is under construction and is expected to offer 391 units that will be priced from the upper hundred thousands all the way up to $50 million. This might seem as if it is a broad range of prices, but that is because the condo sizes range between 698 square feet all the way up to nearly 20,000 square feet. This building will also include a triplex penthouse and seven traditional penthouses.

Each of these magnificent condominiums will have windows from floor to ceiling, along with white marble floors and glass balconies. Four of the 66 stories will be used for special amenities for the residents.

Level 55 includes everything from an infinity pool, sky bar, and salon to a catering kitchen, chef’s kitchen and private dining room.
The level just below offers two movie theaters, along with a virtual golf course, and a fitness center.
Level 53 offers more fitness, a spa lounge, spinning room, boxing room, spa, sauna, meditation room, barber station, and beauty salon.
The final level for amenities, level 52, will offer vending, game room, teen center, kids playroom, business center, conference room, and a curated art gallery for residents.

In addition, there are many other amenities available to the lucky owners of a condo at Aston Martin Residences. There are 10 high speed elevators, storage areas, electric car charging stations, a 24-hour valet, marina for yachts, and concierge and hospitality services.

As for the condo units, everything from a studio at 698 square feet to an upper penthouse with over 18,000 square feet will be available. Rooms will feature European cabinetry, sliding glass doors, 10 to 12-foot ceilings, and a beautiful view of the Miami skyline, the ocean, and Biscayne Bay.

This isn’t the first opening of a major tower by a brand synonymous with cars as the opening of the Porsche Design Tower in March goes to show. However, those who did not get in on the ground floor with that property may be well-suited to the Aston Martin option under development now.